Aimee Buchanan, Managing Director OMD Sydney

Aimee Buchanan, Managing Director OMD Sydney

As Managing Director OMD Sydney, Aimee steers one of Australia’s largest and most successful media agency offices (recently voted Top 3 in the world by WARC 100).

Aimee has over 15 years media experience in the Australian market working across a range of high volume Blue Chip clients, including major Telco’s such as SingTel Optus and Virgin Mobile. Aimee joined OMD in 2011 to take on the role of Global Business Director on one of their flagship clients, Tourism Australia. Thriving in fast paced categories, Aimee has a passion for managing complex pieces of business, leading large teams, and working as a partner to clients in the development of communications solutions that leverage business opportunities. Testament to the scaling traction and momentum achieved across the OMD operation, Aimee was promoted to General Manager OMD Sydney (largest agency office in Australia) in January 2013. Shifting focus to drive internal connectivity, process and staff engagement; Aimee introduced numerous initiatives to ensure visibility and access to senior executives, and clear view on company direction.

Promoted to Managing Director OMD Sydney in August 2014, Aimee drives process efficiency and operational excellence across the agency, while continuing to push the boundaries of product development. In 2014, Aimee was recognized in the Campaign Asia-Pacific 40 Under 40. In 2015 Aimee was awarded Campaign Asia-Pacific’s Account Person of the Year award, and was also listed at number 17 in the 2015 B&T Women in Media Power List.

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