Carolyn Bendall, GM Marketing – ANZ Australia

Carolyn Bendall, GM Marketing – ANZ Australia

Carolyn Bendall is an experienced marketing and communications executive with over twenty years experience in the banking and finance sector. Currently GM Marketing for ANZ Australia, Carolyn is passionate about truly understanding and meeting customer needs, aligning brand strategy with excellence in communications, and leading and developing a large team of talented professionals.

Carolyn’s experience spans corporate, commercial and retail market segments, across Australia and New Zealand, and in disciplines ranging from advertising, media, sponsorship and integrated campaign delivery, internal communications and culture development through to distribution channel and product management.  She was a founding member of the ANZ Disability Action Plan Steering Committee, and has also been passionate about understanding and developing financial confidence and empowerment in women over many years.

Significant achievements during this time include the market leading product launch of the ANZ One Mortgage Offset account, leading a market turnaround for the Mortgages business through the NZ Branch network, establishing a best in class strategic communications function for the ANZ Retail Bank reaching 8,000 staff across Australia, new brand launches in both Australia and NZ, and the development and production of dozens of ANZ’s most memorable advertising campaigns.  Most recently winning a Grand Prix in Outdoor at the 2014 Cannes Lions for the ANZ GAYTM campaign.

With professional qualifications in marketing, psychology and recently graduating with a diploma from the Australian Institute of Company Directors, Carolyn is centered around creating meaningful connections with people.  Particular interests include aligning internal and external communications, building successful cultures, and developing self assurance and resilience in others to enable them to be their best. After more than two decades in corporate Australia, Carolyn has substantial commercial, people and communications skills and experience.

In addition to her demanding career, Carolyn is also mother to three children and loves spending time with family and friends.  Other passions including staying healthy, walking, books, movies, cosy fires, food, wine and laughter.

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