Lee Leggett, CEO Australia – Initiative

Lee Leggett, CEO Australia – Initiative

Lee hails from the UK & began her career in advertising at Digitas (then Modem Media) before rising up the ranks at Tribal DDB and then at Grand Union where she was Managing Director. In 2006 she joined Dare as the agency’s first Managing Director & in 2010 was appointed CEO. During her tenure the agency was awarded Digital Agency of the Decade by Campaign magazine, recognised by Fast Company as one of the World’s Most Innovative Companies and was awarded Effectiveness Agency of the Year by the UK’s peak body, the Institute for Practitioners in Advertising. Lee has vast agency management experience and has led top class client portfolios including Sainsburys, Sony, Coca-Cola, Vodafone and Diageo.

 

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