Nicole McInnes – Director – Marketing ANZ, Pandora

Nicole McInnes – Director – Marketing ANZ, Pandora

From terrorising her older brother and parents, with out of tune renditions of Mull Of Kintyre at 4, to award-winning Marketing and Advertising Exec by 36  and most things in between, it is not surprising Nicole has ended up in marketing music. Utilising her first big love, data and brand communications that have human connection at their core, Nicole is currently leading marketing for the world’s largest streaming music app, Pandora, across Australia and New Zealand. Not new to global multinationals, Nicole has extensive marketing experience in the IT&T and Finance sectors having worked for Dell, American Express and AAPT amongst others. In her spare time, (rare these days with 2 mini-people and a fulltime gig) Nicole writes for her blog and contributes to The Daily Telegraph, Mamamia and other publications, with working mumhood, music and popular culture her favourite topics and occasionally moonlights on 2ser.

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